Romance Time

The Watches & Accessories Retail

Romance Time, a multi-brand retail shop that offers a wide range of watch brands and styles, needed to lift its brand identity. Though with outlets present in the country's main malls and destinations, Romance Time lacked name and brand equity, as customers only recognized the stores by the watch-brands that are sold. Communication (outdoor and social media) was mainly watch-brand oriented.

-scope Ateliers created an uplifted brand identity, combining a new – simple and modern – logotype with a tagline, "Watches & Accessories". 

In the same vein, -scope Ateliers developed all branded material, including shop signs and bags, and templates and guidelines for a recognizable means of communication.

The Second Story

The Urban Gentleman's Boutique

The Second Story is a boutique for the urban gentleman, that blends classic style with contemporary elegance.

-scope Ateliers assisted in naming and worked on developing the retail brand visual identity: The Second Story refers to the store's location, but is also a hint to the man who is set on creating a distinct signature of his own. His second story.

Wild Ammiq

Sporting activities in the largest remaining freshwater wetland in Lebanon

The Ammiq Wetland is the largest remaining freshwater wetland in Lebanon, a remnant of much more extensive marshes and lakes that once existed in the Beqaa Valley.

Wild Ammiq’s mission is to offer walks, hikes, bike tours, and wild life discovery tours in the Ammiq Reserve.

-scope Ateliers designed a logo and a system of icons that illustrate the reserve’s diverse landscape and invite for discovery.

B-West

Helping Imagine a Sustainable Biosphere in the West Beqaa

B-West is a budding initiative in the West Beqaa valley that brings nine regional villages together towards the formation of a sustainable micro-economic biosphere.
The first stage of this ambitious and long-term endeavour encourages women of the villages to use shared regional to make seasonal mouneh (pantry) food staples.
The organic delicacies are then made available for sale at a small pop-up stand near the bio-restaurant, Tawlet Ammiq.

-scope Ateliers developed the NGO’s identity and house style in the same sustainable and proud spirit. The logo is an abstracted representation of the rich and diverse regional landscape. The customised labelling system also uses images of the terrain as monochromatic backgrounds. The label templates pay respect to the women’s labour, with allocated spaces for them to write their names on their products that are consciously packaged in eco-friendly materials. 

Selim Mouzannar

Casting Jewellery Designer's Brand Signet

Each of Selim Mouzannar’s whimsical designs has its own unique narrative. Accentuating every piece, framing every collection, brings to life each individual story while upholding Mouzannar’s signature timeless style and ageless wear.

-scope Ateliers methodically foregrounds the jewellery designer’s distinctive works in all branding material. Minimal graphic intervention, careful attention to materiality and assemblage, and thorough image direction serve to give each piece ample space to luster and shine.

Karen Chekerdjian

Redefining Karen Chekerdjian's brand architecture and its articulation

Collaborating with designer/artist Karen Chekerdjian entails a continuous re-evaluation of process. The end product always emerges before the method of development, determining where the design will go.

The seamless reformation of the existing brand identity and its articulation has been ongoing since 2013. When working with Karen Chekerdjian’s branded material, -scope Ateliers focuses on minute details, materiality and refined craftsmanship, applying minimal graphic intervention. Each design is methodically conceived, almost to the point where they seem under-designed, in order to foreground the objects and images so that they speak for themselves.

Vitadea

Branding for Well-Being

After decades of developing ties with various product producers, Lebanon’s leading distribution company, Fattal Group, decided to launch its own pharmaceutical brand of everyday healthcare products. Unlike its contemporaries, Vitadea, a combination of the Latin terms for life and goddess, offers alternative, more specialised products that are seldom available to a general Lebanese market. Brand architecture and identity were required to shape the rather unique wellbeing line, giving it both life and deserved distinction.

-scope Ateliers assisted in naming and developing the brand, sub-brand (Amigo) and product lines (Energy, Hygiene and Immunity), placing a clear emphasis on a state of healthy being. A clear logo and fresh house style were subsequently designed around the same aim.

The frisky feline, Amigo, was illustrated by Karine Zablit and is exclusive to the kid’s brand.

KERB

Giving Edge to a Bistro-Pub in the Trendy District of Badaro

Two young engineers decided to open a pub in the new happening district of Badaro. Kerb, an intentional misspelling of the term meaning stone or concrete edging to a street, needed a visual identity that set it apart from its competition.

The owners technical background and the name inspired -scope Ateliers to design a linear logo with seemingly impossible letterforms, curbed edges, and “street-smart” applications.

Les Gourmandises du Bristol

Leavening Le Bristol Hotel's Pâtisserie House Style

Les Gourmandises du Bristol, the sophisticated French in-house pâtisserie and brasserie of Le Bristol Beyrouth, had its logo redesigned by i.d.e.a.s Paris in 2013 when the hotel was undergoing a complete revamping.

Consistent with the newly refined hotel identity, -scope Ateliers developed a new house style and designed menus, logo applications, packaging and a signage system that also served to bring out the finesse of the delectable pastries and cuisine.

Le Bristol – Beyrouth

A New House Style for the Revamped 5-Star Hotel

Le Bristol Hotel is a Beirut urban landmark. The 5-star iconic hotel underwent a complete revamping in 2013, from exhaustive architectural renovations, interior uplift and a logo redesign by i.d.e.a.s. Paris.

A new house style was required to bind together the varied modifications and complete the remodeling.

-scope Ateliers worked around the changed logo and architecture to create a consistent in-house identity that subtly and seamlessly reformed the iconic brand style from palatial to contemporary, while making sure to respect and integrate Le Bristol’s recognizable standing. A comprehensive brand manual establishing and outlining all new design guidelines was compiled. Discreet signage systems were developed for the hotel and its outlets, in addition to new soft and refined design models, logo applications and packaging for amenities and stationary.

Miel du Levant

Branding a Hive of Honey-Making

For years, Miel du Levant, the first producer of organic honey in Lebanon, had an unclear identity that poorly reflected the brand’s established reputation. With various logos and packaging designs side-by-side on seller shelves, Miel du Levant was in need of a strong and distinguishable image that both communicated the quality of the 0% saccacharose honey and gave a sense of the Abi Harb family’s passion for bees.

-scope Ateliers was keen on developing a new, consistent visual identity that made the exceptional brand recognisable and paid homage to the developing apicultural heritage. A new logo and house style were designed and applied to packaging and communication material, including the website which features an illustrated timeline of the brand’s history. Intricate illustrations of the flowers used for making honey reflect family appreciation for the land and act as a thread that tie all designed elements together.

Les Nuits Nostalgie

Musical flash-backs

Musical flash-backs and evenings of nostalgia: Les Nuits Nostalgie is an annual festival of French oldies, love ballads, dance shows and stand-up comedy.

Jabal Moussa

Devising Information Paths and Building Sustainable Connections with the Biosphere Reserve

A UNESCO Heritage site, the Jabal Moussa Biosphere Reserve is an amalgamation of ecological systems in the Keserwan-Jbeil mountains that shelters a wide diversity of species. The non-governmental Association for the Protection of Jabal Moussa has been working closely with the surrounding villages and communities to sustainably develop and conserve the biodiversity and cultural heritage of the area.

The team’s relationship with the organisation dates back to 2009, carrying over into the foundation of -scope Ateliers and continuing to date in the form of maintenance and upkeep. In upholding the eco-conscious, budget-friendly ambitions of the association, an intricate system was developed to highlight the region’s natural inhabitants. Catalogues of varied flora were also designed. Regular uplifts and additions are brought to the area map, icons and signage systems designating hiking trails, vegetation, animal life and heritage sites.

-scope Ateliers helped devise a series of sub-brands for the area, including the sustainable local and traditional food product line, “Our Mouneh”.