The Lebanese Concept Bakery setting ground in Beirut

When -scope Ateliers was approached to develop the brand concept for a Lebanese bakery specializing in mouajjanet, they knew they had to create something special. The result was ‘Al Mouajjanati’, a brand that captures the essence of Levantine bakery making. With generous servings, a wide range of products, and a varied choice of flavors, Al Mouajjanati quickly became a reference.

Located in the bustling district of Hamra, the flagship store of Al Mouajjanati features a unique blend of tradition and modernity. The brand’s urban aesthetic takes inspiration from both the art of Arabic calligraphy and the modern approach of calligraphity. House style illustrations and graphics adorn everything from in-store visuals to packaging, creating a cohesive and eye-catching visual language that perfectly complements the delicious treats on offer.