From a Café into a Brand Name

Established in 1996, Amaretti started off as Amaretti Café, a coffee shop in Hazmieh, that gradually expanded its services and offerings and became a landmark in its neighborhood. The Café has grown and expanded over the years to include a full-service restaurant, a pâtisserie with tempting take-home treats, and catering services. Amaretti approached -scope Ateliers to update its brand image, seeking a fresh and modern visual identity to reflect the restaurant’s evolution and growth.

The new brand identity is contemporary, modernist, and inspired by the most elementary geometric shapes of Arabesques. The new visual identity features colorful patterns centered around the equilateral triangle, creating a dynamic and eye-catching design. This updated brand identity pays homage to the cafe’s roots while also reflecting its status as a modern, cosmopolitan eatery. With its sleek new look and diverse range of culinary offerings, Amaretti Cafe is sure to continue delighting its customers for years to come.