The Brand reengineering of the Group
After celebrating their 25th anniversary, FFA Private Bank Group undertook a brand reegineering and a change of logo. The original visual identity of FFA includes an emblem made of 3 horizontal lines in a blue square, an element with years of equity. In the new identity, the 3 lines have been freed from their “outer walls” forming an emblem that is more modern, yet still brick-shaped.
Linear and contained versions of the logo have been created to accommodate for the different branding and usage needs. As such, FFA Private Bank and FFA Real Estate are displayed on one, two or three lines. The house style, including color palette and typefaces, was refreshed and made more contemporary and dynamic.
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Scope of work
