A New House Style for the Revamped 5-Star Hotel

Le Bristol Hotel is a Beirut urban landmark. The 5-star iconic hotel underwent a complete revamping in 2013, from exhaustive architectural renovations, interior uplift and a logo redesign by i.d.e.a.s. Paris.

A new house style was required to bind together the varied modifications and complete the remodeling.

-scope Ateliers worked around the changed logo and architecture to create a consistent in-house identity that subtly and seamlessly reformed the iconic brand style from palatial to contemporary, while making sure to respect and integrate Le Bristol’s recognizable standing. A comprehensive brand manual establishing and outlining all new design guidelines was compiled. Discreet signage systems were developed for the hotel and its outlets, in addition to new soft and refined design models, logo applications and packaging for amenities and stationary.