Branding a Hive of Honey-Making

For years, Miel du Levant, the first producer of organic honey in Lebanon, had an unclear identity that poorly reflected the brand’s established reputation. With various logos and packaging designs side-by-side on seller shelves, Miel du Levant was in need of a strong and distinguishable image that both communicated the quality of the 0% saccacharose honey and gave a sense of the Abi Harb family’s passion for bees.

-scope Ateliers was keen on developing a new, consistent visual identity that made the exceptional brand recognisable and paid homage to the developing apicultural heritage. A new logo and house style were designed and applied to packaging and communication material, including the website which features an illustrated timeline of the brand’s history. Intricate illustrations of the flowers used for making honey reflect family appreciation for the land and act as a thread that tie all designed elements together.