Tavolina’s Visual Recipe: A Unified Brand Identity

Tavolina, a beloved Italian restaurant born in Mar Mikhael, has grown beyond its original location, opening new outlets across Lebanon. To unify its visual identity, -scope Ateliers stepped in to redefine and streamline the brand’s aesthetic, as the existing visual treatments varied too widely and lacked cohesion.

The design team at -scope Ateliers created a fresh, cohesive identity using a playful spaghetti line motif. This versatile line twists and transforms into ingredients, words, pizzas, pasta shapes, glasses, and other elements, making each brand application unmistakably Tavolina. This new approach not only ties the restaurant’s outlets together visually but also captures the essence of its Italian roots in a creative and engaging way.