Karen Chekerdjian

A new codified packaging

The development of the new codified packaging instigated the redefinition of the brand architecture. Paper colour indicates the design line and the letter foiling the product material, reflecting the division of works and brand structure.

Covered with materials that are specially imported from Italy, Karen Chekerdjian’s package design also serves to anchor brand uniqueness and exceptionality.

Photography ©Nadim Asfar

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Selim Mouzannar