Attié Frères
Refreshing the 100-year old brand
A bee on a white background framed by honey-colored cells. This design is what has made Attié Frères’ star product, their nougats packaging, recognizable for almost 90 years, and has become somewhat the trademark of the brand. In our mission to rejuvenate the brand, we had to keep these elements, as they make happy memories for so many Lebanese, like the inexpressible joy Proust experiences tasting a Madeleine perfectly illustrates!
The packaging has been rejuvenated, nevertheless retaining the colours, the spirit and the calligraphic style of the chocolate factory on cardboard boxes which can contain a kilo, 500 grams and – a sign of the times – an ounce of daisies or Chocolate Rocks.
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