Sufra

Flavors from the Beqaa Valley

Sufra is a new farm-to-table concept, developed in times of deep crisis in Lebanon, and inspired by the Beqaa farmer’s meals. The first flagship outlet, located in Besten el Hor leisure resort near Zahlé, serves Lebanese specialty dishes and includes a marketing platform with retail (mouneh) items produced in the holding’s workshop in the Beqaa. The aim for the brand is to be scaled in urban environments as a rural escape within the city.

The diversity of the agricultural products of the Valley, Lebanon’s prime agricultural region, inspired -scope Ateliers to use a wide color scheme of earthy colors that reminds of the Beqaa landscape, and to create line drawn icons of the main produce used as ingredients in Sufra’s dishes.

The result is a rich visual identity and house style, used on a full range of menus, packages, in-store visuals and communication material.