1969 (outlet)

A Modern Outlet for the Urban Man

1969, a new men’s outlet concept in the heart of Achrafieh, offers a wide variety of men’s fashion apparel and accessories. Opened in 2019, 50 years after events of great importance in the popular culture, 1969 pays tribute to an iconic year that still fascinates, brought to life through the branding, decor and memorabilia around the store.

That was the year the human race first set foot on a celestial body outside the Earth, an event watched worldwide by millions. That summer, the famous Woodstock music festival took place in upstate New York, crystallizing the culture and identity of a whole generation. The Beatles, the Western world's most popular band, released their final album to be recorded: Abbey Road.

An outlet in Beirut, 1969 offers discounted prices ending with 19 or 69 (items start at $69, then $119, $169, etc.).

Photos © Misfits

 
1969 logo
1969 outlet | Main sign

Scope of work

Brand Strategy
Brand Identity
Logo and House Style
Signage
Environmental Graphics

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