Refreshing the 100-year old brand
With its signature bee and honeycomb design, Attié Frères’ nougat packaging, a beloved icon in Lebanon, brings happy memories to so many people. The bee on a white background framed by honey-colored cells has been a trademark for almost 90 years, and now, as part of our mission to revitalize the brand, we have given it a fresh and modern twist while preserving the spirit of the original. New packaging sizes were introduced, from one kilo to an ounce of daisies or chocolate rocks, to meet modern demands.
The rejuvenated packaging still features the iconic colors and calligraphic logo of the original chocolate factory, ensuring that this cherished brand remains a part of Lebanese culture for generations to come. Just like Proust's Madeleine, the Attié Frères nougat and chocolate packaging continues to evoke a sense of nostalgia and joy, while given a fresh twist.
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Scope of work
