Reviving Lebanese Culinary Traditions with a Modern Twist

Launched in 2021 as a small food business during a summer food market, Sasha Bassil's flatbread venture has evolved into Flour Power Lebanese Flatbreads. This "Manaish Saj" concept offers vegetarian and vegan flatbreads that celebrate this culinary tradition of Lebanon. The name "Flour Power" plays on the word "flour" for dough and "flower," that symbolizes the art passed down through generations of Lebanese women, from whom Sasha learned the craft in the mountains.

The identity, developed by -scope Ateliers, is both illustrative and playful, with a nod to the 70s hippie movement, reflecting the owner's personal resonance with that era.