A New Trusted Bank on the Financial Scene
In response to the urgent need to support the Lebanese economy by resuming financing, FFA Private Bank has undergone a transformation and emerged as the new Investment & Capital Bank (بنك الاستثمار والتمويل), or I&C. This move marks a new era of trusted banking services for individuals and corporations, with a renewed focus on growth and stability.
To achieve this, the new bank's brand was crafted to harness the equity and distinctive strengths of FFA. A fresh emblem was created, using the original 3-line design and orienting it upwards to symbolize progress and prosperity. The triple-slash within the emblem represents consistent growth, while the square shape in which it's inscribed conveys a sense of unwavering stability even in the face of challenging circumstances.
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Scope of work
