Retelling the Gentleman's Story
The Second Story, like the modern gentleman to whom it caters, has a story that continues to evolve and transform over time. Purposely starting off as a shy brand, The Second Story has transformed into a confident and assertive one, and -scope Ateliers took charge in creating a visual system that reflects this metamorphosis.
The result is a contemporary brand identity that fills the space, packaging, and communication materials with its striking visuals. The Second Story has been rewritten, and its brand identity reflects its bold new direction.
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Scope of work
